Permeating the organization means that the vision itself becomes an energy form that influences the human energies that run the business. Statements that only talk about achieving a goal or arriving at a linear point in the future don’t have the power that Wheatley describes. An open, internal-focused statement would read something like this one from an international investment firm: “We are committed to building positive futures, one relationship at a time.” This company understands the value of the ethereal energy inherent in the process of doing business. It acknowledges that good things will result from the way they do business, not just what may appear on a future balance statement.
Discussing ethics is awkward because people feel so strongly about them. Ethics aren’t universally shared or even understood, and their application in practice is always an issue. Our difficulty in talking about ethical situations may be due to the fact that no one wants to be labeled “unethical.” Yet every organization should ask itself daily: “Are we an ethical organization?” The question is provocative.
